Digital commerce since 2008.
E-commerce and digital transformation since 2008. It began with SEO, paid search and email marketing in Barcelona, ran through Singapore and Switzerland, and today means leading discovery and technology scope for transformation programmes at Merkle in Zürich. 6 of those years were spent in the watch industry, first in-house and later as a consultant, which is the reason this site has a watch section at all.
18 years delivering e-commerce for brands that sell objects people care about.
I lead discovery and technology scope for digital transformation programmes at Merkle in Zürich. Before that: marketplaces at Swatch, e-commerce at Calvin Klein Watches & Jewelry, and a 50,000-product B2B catalogue in Barcelona. The through-line is watches and luxury, which is also why I trade them, film them, and now automate the hunt for them.
AND THE AI AGENTS
The other half of the work is a fleet of 13 AI agents running on my own businesses. Each one has its own page: what it does, how it is built, and what it got wrong.
See the fleet ↗